WE ARE TWENTY6.
Our agency’s doors may have officially opened in 2019, but our story begins way earlier, shaped by the visionary journey of our founder, Michèle Boileau-Barmash.
Renowned as an avant-garde communications leader, Michèle seamlessly balances cutting-edge ideas with social relevance, creating impactful narratives that resonate with the rhythm of culture. Her track record boasts successful leadership in communications and marketing for esteemed organizations in fashion, beauty, and entertainment. Michèle's projects, spanning events like NYFW, the Sundance Film Festival, NBA All-Star games, Super Bowl, Toronto International Film Festival, the Golden Globes, and the Emmy Awards, consistently add value by immersing and amplifying experiences.
Before founding TWENTY6, Michèle's remarkable career included spearheading communications for global brands like L’Oreal and managing clients such as Sephora, Michael Kors, KAO brands, and Procter and Gamble. As Reebok’s head of Global Public Relations, she not only managed teams in the US, the UK, and China but also initiated and launched Reebok’s enduring collaboration with Victoria Beckham, overseeing global operations.
Michèle's global impact extends beyond campaigns, as she collaborates with a roster of notable talent, including Gigi Hadid, Victoria Beckham, Ariana Grande, Kendrick Lamar, and more. Over the years, she has cultivated relationships with experts across various fields, such as Monica Rose, Law Roach, Mimi Cuttell, Rob Piela, Harley Pasternak, Patrick Ta, Diane Garcia, and Jonathan Simkhai.
The decision to establish TWENTY6 arose from Michèle's deep-rooted desire to redefine storytelling, empower brands, and navigate the dynamic intersection of culture and communication. At the core of TWENTY6 lies a profound namesake, a silent tribute holding immense meaning for our founder. This essence intricately weaves through the fabric of our agency's identity, serving as a guiding force in every endeavor. It represents a personal journey, an unspoken connection propelling us to discover remarkable significance and craft awe-inspiring concepts. Though the story remains untold, the namesake is our compass, shaping the magic and defining the core message in everything we do.
Managing a bi-coastal team in both Canada and the United States at TWENTY6, Michèle's coveted network and influential status are grounded in authenticity. Without pretense, she exudes an approachable aura, open-hearted sincerity, signature charm, and infinite inspiration. Multi-faceted, engaging, and real - just like her.